Custom Assets · MHD Capital
Prepared for Moses Hershko · Founder & Principal
A landing page, four editorial image ads, four paired ad scripts, and a founder VSL script, designed to outperform what is already running and to compress the path from first-touch to a 15-minute introduction with Moses.
A single-purpose page that walks an accredited LP from the first-touch ad straight to a 15-minute call with Moses, with the in-house contractor thesis, the 8% compounded preferred, and the dual-coast pipeline all laid out before the calendar widget loads.
One ad pulls the in-house contractor story, one opens accredited access at $200,000, one frames the dual-coast Miami and Bel Air footprint, and one pulls the 30% branded-residence premium directly into the underwriting thesis.
Each script pairs one-to-one with the matching image ad, opens with the "Accredited Investors:" pattern that has compounded reply rates across the D100 set, and closes on a request for the offering brief or a 15-minute call.
Accredited Investors: most ultra-luxury sponsors raise capital and then hand the actual build to an outside general contractor at a markup, which is the single largest reason ultra-luxury fund-level economics so often miss. MHD Capital is structured the other way around. Moses Hershko personally holds the contractor license on every project, which means the build supervision premium, the architect coordination fee, and the construction overhead all stay inside the LP capital stack rather than leaking to a third-party builder.
Schedule a 15-minute call with Moses to walk through the in-house contractor model and how it changes the underwriting math on the current Miami and Bel Air pipeline.
Accredited Investors: ultra-luxury branded-residence development is one of the few asset classes where accredited capital is still locked out, because most projects of this scale only take family-office tickets in the $5M to $25M range. MHD Capital opens that pipeline at a $200,000 minimum allocation, structured around an 8% compounded preferred return paid at fund term end, with a 70/30 LP and GP split and a 5 to 10 year hold designed to turn capital under 5 years where the asset permits.
Request the offering brief and a 15-minute introduction with Moses to review the current Bel Air and Miami sites in active deployment.
Accredited Investors: most ultra-luxury sponsors pick one coast and stay there, which leaves the LP fully exposed to a single regional absorption curve and a single entitlement environment. MHD Capital holds South Florida and California concurrently, which lets the GP rotate deployment between Miami branded-residence inventory and Bel Air hillside estate inventory depending on where entitlement timing and absorption look strongest at the underwriting moment.
Speak directly with Moses to walk through how dual-coast deployment changes the LP risk profile compared with a single-market sponsor.
Accredited Investors: branded-residence inventory consistently transacts at a 25% to 35% premium over comparable un-branded square footage in the same submarket, according to repeated Knight Frank and Savills tracking studies, and that premium is the structural margin that makes an 8% compounded preferred return underwriteable without relying on speculative entitlement plays. The MHD Capital Miami program runs three towers, with the flagship under the Hershko brand and towers two and three in active negotiation with luxury hospitality partners.
Request the Miami offering brief and a 15-minute call with Moses to review the underwriting on the flagship tower in detail.
A scrollable, beat-by-beat founder briefing that takes an accredited LP from first impression through the offering terms in roughly six minutes, written to read out loud cleanly as soon as it is recorded.
My name is Moses Hershko, and I have been designing and building ultra-luxury residences for the same kind of client you probably know personally since 2004. I started a construction company called HomeTech in the Silicon Valley corridor, expanded it into Bel Air, Malibu, and Beverly Hills hillside estates over the next twenty years, and last year I launched MHD Capital so accredited investors and family offices could finally sit on the same side of the table as the builder.
Most ultra-luxury sponsors raise capital from their LPs, then hand the actual build to an outside general contractor at a markup that you never see explicitly disclosed in the offering. That markup is real, it is large, and it is one of the single biggest reasons the LP returns on ultra-luxury development funds so often come in lighter than the pitch deck suggested when the projects close.
MHD Capital is structured the other way around. I personally hold the contractor license on every project the fund develops. The build supervision premium, the architect coordination fee, and the construction overhead that would normally leave the deal and end up on a third-party builder's general ledger all stay inside the LP capital stack. That single structural decision is the reason an 8% compounded preferred return at the ultra-luxury end of the market is underwriteable here in a way it usually is not.
The fund is structured under Reg D 506(c) for accredited investors and family offices. The minimum allocation is $200,000. The target fund size is $200M, scalable to $350M. The split with the GP is 70/30 in favor of the LPs after the preferred is satisfied. The preferred is 8% compounded, paid at fund term end, with a 5 to 10 year fund life and a strategic objective of turning capital under 5 years wherever the asset permits.
The product mix is ultra-luxury single-family residences, high-rise condominiums, branded residences, mixed-use developments, and boutique hospitality. The reason branded residences are central to the underwriting is straightforward. Branded inventory consistently transacts at a 25% to 35% premium per square foot over comparable un-branded units in the same submarket, according to repeated Knight Frank and Savills tracking. That premium is what supports the 8% compounded preferred without forcing the fund into speculative entitlement plays.
I have been on the job site continuously since 2004. The work is documented through a YouTube series I produce called Building Silicon Valley and a podcast called Rules of Success, both of which you can review before our call so you can see the actual properties, the actual subcontractors, and the actual delivery cadence.
The current MHD Capital pipeline runs dual-coast. The South Florida program is a 3-tower branded-residence pipeline, with the flagship tower under construction under the Hershko brand, and towers two and three in active negotiation with luxury hospitality brand partners. The California program covers Bel Air, Malibu, Beverly Hills, and Silicon Valley, drawn directly from the book of work that HomeTech and Moses Hershko Development have completed over the past 22 years.
The accredited subscription minimum is $200,000. The structure is Reg D 506(c), which means a verified accredited status is required before subscription. The preferred return is 8% compounded, paid at fund term end. The LP / GP split is 70/30 after the preferred is satisfied. The fund holds the option to call additional capital from accepted LPs as the pipeline absorbs entitlement and construction milestones.
The full PPM, the subscription agreement, the LPA, and a detailed walkthrough of the in-house contractor structure are all available on request, and any one of those documents will give you a more granular answer than this video can.
If the in-house contractor model fits how you already think about ultra-luxury real-estate underwriting, schedule a 15-minute introduction with me directly using the calendar on this page. Bring your wealth advisor or family-office representative to the call if it helps. We will walk through the current Miami and Bel Air sites, the 70/30 structure, and exactly how I keep the build margin inside the LP stack rather than letting it leak to a third party.
Talk soon.
A 30-minute call to walk through the landing page, the four ads, the four scripts, and the VSL beat by beat, plus everything else not in the package.